CAT — Client Acquisition Tools

Who I am

Kevin Wrobleski —
analyst, builder,
and the only employee.

01 Built to run without me. Every system I deliver is documented, role-based, and designed so the business isn't dependent on my continued involvement.

02 Built from the inside. I've worked the floor, managed the pipeline, and run the tools. That context changes what I build and how I build it.

03 Built to last. Modular architecture means every capability shares a connected data layer. New features don't require rearchitecting what already works.

04 One person, full accountability. CAT is a DBA under my LLC. When you work with me, you work with the person who builds, deploys, and stands behind it.

05 One source of truth. I have a natural affinity for finding where data lives across multiple disconnected sources and building the layer that unifies it — so decisions get made from the same facts.

My background is unusual: I started as a field technician, identified what was broken operationally, and built the platform to fix it — then managed the full pre-sales cycle independently: discovery, solution architecture, proof-of-concept, demo, and close. The business purchased a paid deployment to a live production environment. I didn't apply for that position. I created it.

Before that, I managed production across a 140-person print operation — championing an analytics database tracking team performance, equipment efficiency, and spoilage that allowed the business to forecast accurately by real crew output and waste patterns, not just machine limits. That data reached the boardroom.

I work at the intersection of business analysis, sales process, and custom software. I'm currently completing a BS in Computer Science at Auburn University, having already earned a BBA from Kent State (GPA: 3.48, December 2025).

Pre-Sales & Solutions Engineering

Solution ArchitectureProof of ConceptTechnical Demonstration Requirements GatheringPre-Sales Cycle ImplementationCustomer Success

Development

JavaScriptReactNode.js FirebaseSQLNoSQL RESTful APIsAPI Integration

Systems & Tools

SalesforceCRM DesignAgile / Scrum Excel (Advanced)Oracle Database & Cloud

Data & Integration

Multi-Source Data ConsolidationSingle Source of Truth Architecture Operational Database DesignCross-Functional Data Unification

What I do

I work with businesses that have outgrown their tools — or never had the right ones to begin with.

Operations Platforms

Custom full-stack tools built around your workflow. Scheduling, job tracking, inventory, billing — all connected, all real-time, and designed to run without you holding it together.

CRM & Sales Systems

Pipeline architecture, SOP-driven lead workflows, research frameworks, and activity tracking designed to convert — not just organize.

Acquisition Strategy

I run the same outreach sequences I build. Prospect research, structured follow-up, and pipeline management executed with discipline.

Business Analysis

Before building anything, I map where time and money are leaking. I've done it from inside an operation — and that changes what I look for.

Data Consolidation

I find where a business is running on scattered sources — spreadsheets, emails, phone calls, disconnected tools — and build the single layer that ties it all together.

Selected work

Built for real operations.

The following case study reflects a real engagement — built, deployed, and actively used.

Scheduler & Calendar

CRM & Sales Pipeline

Inventory & Equipment

01 / Case Study

MFM Scheduler & Ops Platform

Commercial Flooring Contractor · Cleveland, Ohio

React Node.js Firebase JavaScript Realtime DB Firebase Auth

The problem

Scheduling ran on a fragmented mix of manual calendars, phone calls, and email threads. Every update required manual distribution. There was no single source of truth — field crews, billing, and management were each working from different information.

What was built

Real-time calendar with color-coded job types
Employee assignment and field crew visibility
Instant updates across all roles simultaneously
Role-based access from field to management
Responsive on desktop and mobile

The result

The calendar became the company's single source of truth — replacing the patchwork entirely. Any administrator can manage it without touching code. Deliberately designed to be sustainable and future-proof, independent of the person who built it.

CAT Platform — Real-time scheduling calendar with color-coded job types and crew assignments

Live platform — real-time calendar with color-coded job types

The problem

Sales activity was untracked and inconsistent. No structured outreach sequences, no research framework, no visibility into where prospects stood in the pipeline or what had already been attempted.

What was built

Full CRM with staged pipeline and lead detail views
SOP-driven workflow from first touch to close
Structured research framework per prospect
Activity tracking, task management, and file storage
Outreach sequence logic built into the workflow

The result

Sales moved from informal and reactive to structured and repeatable. The same CRM that was built is the one actively used to manage the pipeline today — the system earns its own clients.

CAT Platform — CRM lead detail with activity timeline, file storage, and pipeline stage tracking

Live platform — CRM lead detail with activity timeline and stage tracking

The problem

Equipment staging was manual and error-prone. Supply inventory had no automated awareness — items were over-purchased or missing, and locating supplies in the field was slow and unreliable.

What was built

Equipment database with job-specific automated staging
Generates per-job loadouts from equipment records
Inventory tracking across 50+ line items
Automated threshold alerts before stockouts occur
Shared data layer with scheduler and CRM

The result

Manual prep coordination was eliminated. Over-purchasing stopped. Because every module shares the same data layer, adding inventory and equipment required no rearchitecting of what already worked.

CAT Platform — Job creation form with type selection, scheduling, and employee assignment

Live platform — job creation with type classification, scheduling, and crew assignment

Next Case Study

Details coming soon.

Coming soon

I build the systems
your business runs on —
and the ones that fill it.